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Southland is currently operating at two-third capacity per the state’s directive and features a reduced number of slots and table games. Live racing and sports betting are also available.
The Lucky North® Club has limited hours, and food and beverage options are also limited to grab-and-go selections from the Sports Bar and Cafe 56. The Shine Bar is open daily and Bourbon Street Steakhouse has reopened Thursday through Sunday. The World Market Buffet remains closed.
Southland Casino Racing 1550 N. West Memphis, AR 72301 (800) 467-6182. Sunday-Thursday 9am-5am. Friday & Saturday 24-hours. 14 minutes — Compare public transit, taxi, biking, walking, driving, and ridesharing. Find the cheapest and quickest ways to get from Southland Casino Racing to Flying Saucer.
As part of the Play It Safe™ program, Southland has new entry procedures. Please be sure to learn more about Play It Safe™, before planning your next trip.
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Play It Safe™
Southland Casino Racing has implemented a comprehensive program that features health and safety standards aimed at helping keep guests and employees safe while slowing the spread of COVID-19. The program, called Play It Safe™, encompasses Southland’s new operating procedures, which have been reengineered to minimize contact risk. It includes bolstered hygiene protocols to meet or exceed best-practice guidelines of the U.S. Centers for Disease Control and Prevention (CDC).
Southland Casino Racing, located just over the Tennessee border in West Memphis, Arkansas, has officially launched sports betting inside its facility.
This will be the third casino in the state to offer any form of wagering on athletic games.
Sports betting returns to Southland Casino Racing
Southland had a soft sports betting launch at the beginning of 2020. This sportsbook re-launch reveals the renovated face of sports betting in the casino.
The new on-site Betly sportsbook is located within the casino’s Sports Bar & Grill. Another sportsbook is located on the second level racing mezzanine.
Additionally, the casino has placed Betly betting kiosks in a handful of locations around the casino.
Sports betting contributes to the range of gaming and hospitality options Southland has to offer. Delaware North, Southland Casino Racing’s parent company, expects this new gaming addition to introduce a new audience to the casino.
Patrons of the casino can place bets on a variety of sports such as:
- Football
- Basketball
- Golf
- Boxing
- Mixed Martial Arts
- Auto Racing
Back in January, Delaware North and International Gaming Technology (IGT) signed a multistate sports betting agreement. As a result, IGT powers the Betly sportsbook and kiosks within the casino.
Betly kiosks can be used anytime the casino is open from 9 a.m. to 5 a.m. In addition, the on-site sportsbook provides agent and teller services along with betting voucher redemption.
On-property teller window hours are as follows:
| Day | Hours |
|---|---|
| Monday, Thursday & Friday | 11am - 9pm |
| Saturday | 10am - 9pm |
| Sunday | 9am - 10pm |
Services and voucher redemption is also available at the second level racing mezzanine on Tuesday and Wednesday from 11 a.m.to 9 p.m.
Southland Casino Racing’s $250 million expansion project
An amendment to the Arkansas Constitutionwas approved in November 2018 by voters.
With this, Arkansas casinos were able to expand into full-size casinos and offer sports betting.
The addition of sports betting is one of the first features of Southland’s current $250 million expansion.
Expansion projects also include:
- Larger gambling areas
- Multistory hotels
- New casino complexes
- Live greyhound racing
The other two Arkansas casinos that offer sports betting have seen impressive results. According to an Arkansas Racing Commission report, Oaklawn Racing Casino Resort’s sportsbook handle during their first month of sports betting operations totaled just over $416,000.
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After the first month of sports betting at Saracen Casino Resort, their handle totaled over $284,000.
As of now, Arkansas has six total casinos. The state is positioned to have two more in the somewhat near future.
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A gambling license was issued to Gulfside Casino Partnership for Pope County in early 2020, though construction has not yet begun. A casino in Jefferson County will likely follow soon after.
COVID-19 restrictions within the casino
Southland temporarily shut down in March due to COVID-19. The casino was able to reopen in May after agreeing to follow new guidelines.
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The casino now functions at a third of its regular capacity. Additionally, a safety plan to limit the spread of coronavirus has been approved by the Arkansas Department of Health.
Southland and its new sportsbook operate under Delaware North’s “Play it Safe” health and safety program. The program lists guidelines for keeping guests and employees safe.
In particular, patrons will have their temperaturetaken when entering the building. All patrons and employees must also wear a face mask. This is why the facility does not currently allow smoking.
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A new slot machine arrangement allows for guests to maintain a six-foot distance from others. Cleaning crews will sanitize slot machines between players. In addition, hand sanitizing stations are located throughout the gambling floor.
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Betting on sports in West Memphis, Arkansas
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Betly sportsbook officially opened at the casino on Sept. 5. The re-launch comes just before the start of football season, which will offer ample betting opportunities for patrons.
Sports betting is set to go live in Tennessee by Nov. 1. Until then, residents in West Tennessee can make a quick trip across the border into Arkansas to wager on upcoming games.