One of the best known and best loved bingo networks on the internet, Cashcade has built up a sterling reputation over the years comprising of some of the biggest and best bingo brands around.

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Although the name Cashcade might not mean anything to a lot of people, even people who play online bingo regularly, there is absolutely no doubt that they will have heard of at least a couple of brands which they have in their network, which is accountable for having a significant percentage of the online bingo market.

Historical Overview

Founded in 2000 which was basically right at the very beginning of the internet revolution and upon its launch of getminted.com, Cashcade has gone from strength to strength over the years and has become one of the most revered online bingo networks in the UK, due to the great brands that it has in its ever growing and highly impressive portfolio.

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Its aim was to be the pioneer of ‘free bingo’, introducing the concept to the industry while also delivering online bingo to the mass market and convert as many players online as possible who had previously played in bingo halls, such as Mecca.

1. Mirror Bingo The Daily Mirror first launched a bingo site back in 2008 on the then Dragonfish operated Cashcade network, which now forms part of the mammoth that is GVC. In 2014 they moved over to the.
2. Cashcade Bingo Sites Cashcade were once at the forefront of bingo in the UK with some of the most recognisable brands including Foxy Bingo, Think Bingo and Cheeky Bingo. Until 2018, all sites run using the Dragonfish bingo platform (Cassava/Brigend) but some sites operated within a network whilst others like Foxy are more standalone.
3. Cashcade – Top UK Bingo Brands under One Belt Cashcade is home to some of the most popular bingo rooms, including their flagship sites Foxy and Cheeky Bingo. Choosing a good bingo site that will tick.

The UK based gaming marketing company witnessed steady growth in its first couple of years, though in 2002 it created a range of instant win games. Over the years which ensued, it grew considerably and hired well known celebrity model Katie Price (Jordan) and former footballer turned Hollywood actor Vinnie Jones to push the brand.

For the next seven years, the network grew considerably, establishing itself as a major force, investing in some of the best talent around to make sure that the assets that it had were able to always be in the most prominent position both commercially and also from an organic perspective.

Cashcade Acquired By Bwin

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In 2009, the company became the subject of acquisition rumours, with a number of colossal iGaming firms understood to be weighing up their options and preparing bids. Following lengthy discussions, terms were finally agreed with Bwin Interactive Entertainment AG, which in 2011 after a March merger with Party Gaming PLC became bwin.party Digital Entertainment with Austrian Norbert Teufelberger continuing in his role of CEO having also been a co-founder of bwin.

Incidentally, Simon Collins, the previous CEO and co-founder of Cashcade (Patrick Southon being the fellow co-founder), stepped down, going into venture capital, while investing in relevant gaming companies, plus starting others, including Gaming Realms in 2018 (a post which he resigned in October 2019) which has the innovative Slingo brand under its umbrella which is an online, single and multiplayer game that combines both bingo and slots.

Bwin Acquired By GVC Holdings

After a perfectly smooth transition, under new owners Cashcade still continued on its path of upwards trajectory, still maintaining its previous and impressive momentum. In 2016 though, bwin.party Digital Entertainment was acquired by, arguably the largest gaming company in the world; GVC Holdings (after a competitive bidding process with 888 Holdings), who as of 2019 had in excess of 25 gaming brands as part of their wide ranging portfolio.

Having successfully steered the company to a considerably lucrative takeover with GVC paying £1.1 billion, Teufelberger was rewarded with the post of non-executive director of the GVC Holdings conglomerate following the takeover; a position that he held from February 2016 until February 2018.

Software That Powers The Cashcade Network

Software plays a very important part in the iGaming industry; indeed it is one of the most competitive market verticals. There are a wide variety of individual software companies, which are standalone, while some iGaming firms develop their own technology in house and use solely for themselves. Others meanwhile, lease their software to other gaming companies or networks.

It can be quite confusing to ascertain the hierarchical structure when it comes to understanding which software company that Cashcade use. Many different iGaming companies or marketing firms sometimes use software companies which are separate to them and as such, lease their technology which as a result is licenced.

What appears to be the case, is that the software which Cashcade use, falls under various ownership and as a result, this makes it considerably nebulous.

It appears that Gibraltar based company, Cassava Enterprises which according to certain sources has since become Virtual Global Digital Services Limited has control of the software that Cashcade use, however these appear to be part of the 888 Group as a subsidiary.

Dragonfish

On closer inspection, the actual name of the software is the better known Dragonfish technology which is the B2B arm of 888 Holdings, which appears to have a company called Bridgend Limited as a holding company.

Without any doubt though what is for sure is that the underlying technology that appears to power the Cashcade network is Dragonfish, which makes sense as to why their brands are so well revered.

Dragonfish makes it easier than ever for companies to use their bingo software and has a wide range of key benefits including a simple application which does not require you to download it.

Others features include:

• 75-ball and 90-ball bingo
• Highly customisable, user-friendly interface,
• 100s of popular side games, including slots, table games and live dealer
• Multi-currency depositing options
• Fully certified and licensed for the UK regulated market
• Over 300 experienced chat hosts
• Massive jackpots, including prize pools shared across the bingo and casino network
• Free bingo games
• Excellent loyalty points programme
• Bonus system integrated into application, including Registration bonus; Deposit bonus; Invite a Friend bonus; Loyalty points
• Features include pre buy/ best card first, auto sorting and coverall jackpots amongst others
• Dedicated affiliate program
• Industry leading back office with advanced financial, risk management, support and chat hosting services for all our licensees, ensuring a smooth business operation.

The Dragonfish software looks after its own individual bingo network as well as powering other bingo networks, which can be confusing for anyone who is looking into this in more detail to try and get an understanding of the overall structure.

Arguably, what is one of the most important things about Dragonfish technology is that they are strictly ‘mobile first’ and as a result, ensure that all of their planning and development processes revolve around this, from a customer and user journey point of view.

With more and more players in the iGaming industry now preferring to play via their mobile, whether while they are on the move, such as commuting, or just in their homes, it appears that smartphones are now the leading device for the majority of the market and incidentally, this is no different with online bingo players.

In applying this approach to their product development roadmap, Dragonfish make sure that this strategy to develop an in house mobile solution to partners generates a significant increase in popularity of their products with B2C (Business to customer) users.

Bingo Brands in the Cashcade Network

The Cashcade network is home to some of the most popular online bingo brands in the industry which have over the years become major players in the market. When considering the reputation of the Cashcade name in online bingo circles, it is hardly surprising that their bingo brands are some of the most well known and most advertised in the UK.

Let’s take a look at some of the most popular online bingo brands that fall under the Cashcade purview!

Foxy Bingo

Undeniably the biggest brand in the Cashcade Network, Foxy Bingo has a solid reputation in the industry with co-founder and ex-CEO Collins once understood to have said: “We were delighted when Marketing Magazine reported the Foxy Bingo brand was top in its Adwatch column”.

A considerable statement, if ever there was one, though this is backed up by the quality that the site provides its users. With 90 ball, 80 ball and 75 ball bingo games, it also has the much rarer 30 ball bingo games that players can enjoy at their leisure, as well as a nice medley of slots to provide some variation to the customer.

Also allowing customers to download one of the most intuitive bingo apps currently on the market which is available both in Android and iOS, this has one of the best user experiences in particular when it comes to navigation and practicality.

Cheeky Bingo

Another bingo brand which falls under the Cashcade umbrella, with its striking branding and vibrant aesthetics, it is easy to see why it is so attractive to a vast number of eager online bingo players.

Offering a wide variety of games, including 90 ball bingo, which is the most common that is played, there is also the 80 ball, 75 ball and even the rarer 30 ball version, with games every 30 minutes. With available stakes set at a two pence minimum, the games have a number of different bonuses that players can enjoy during each game, which range from hundreds to 10s of thousands, plus the usual jackpot amounts.

With a great VIP and loyalty program, Cheeky Bingo is able to secure a significant portion of the market who are able to reap the attractive rewards that the brand offers, such as exclusive games which have bigger jackpots, entry to free games and many more great freebies.

Licensing

As far as licensing goes, Cashcade is regulated by the GGC (Gibraltar Gaming Commissionaire), which runs their eye over all of the brands that the company operates.

However, their brands are also regulated by the UKGC (United Kingdom Gambling Commission), which is where there can be some confusion.

When it comes to playing online bingo, you really can be spoilt for choice. The sheer volume of info out there about online bingo sites and networks can prove to be more of a hindrance than a help. We know, we’ve been there. With Cashcade owning some of the biggest, most popular sites available, it’s an excellent choice for any bingo enthusiast. It’s important to ask yourself, what am I looking for in a bingo site? If any of these tick the box, then stick around to see what Cashcade has to offer you.

• excellent bonuses
• safe and secure payment options, including PayPal
• mobile bingo compatibility
• a great variety of games, with chances to win big money
• loyalty schemes and VIP clubs
• great community and social elements, it’s more than just a game

Cashcade is a leading UK based marketer of online gaming. It’s therefore no surprise when you think of the popular, well know bingo sites, Foxy, Cheeky, ITV Bingo, to name but a few, that the bulk of the big bingo brands are owned and promoted by Cashcade. Using our expert knowledge of all things bingo, we want to save you a lot of wasted time and effort searching for the best bingo sites and offers available. With the Cashcade bingo network being one of our firm favourites, we have reviewed their sites and will fill you in on all you need to know. Let us guide you through the benefits to be found on the Cashcade network, and help you decide which of their fantastic sites is the one for you.

Why Choose Cashcade Bingo Sites?

Simon CollinsDirector and Co-founder of Cashcade We were delighted when Marketing Magazine reported the Foxy Bingo brand was top in its Adwatch column

What is a bingo network? For starters, let’s look at what a bingo network actually is, and how it affects your bingo playing experience. You may be aware that the majority of bingo sites are run on a network basis. You’ll find that the sites within any given network use the same software, so there are many similarities to the feel of the websites, the games and bonuses available, even though in appearance, they may look like completely different sites. Creating a network allows for players from various sites to be pooled together in the same games. As a player, you do not necessarily know that you are playing with people who have signed up at a different website. So for example, you could be playing a game on one site, another player on a 2nd bingo site, and another player on a third bingo site. You have all joined different sites, but you are all actually playing the same game together, and any player from the 3 sites can win the prize.

There are distinct advantages to playing within a bingo network. For one, pooling together players across various smaller sites means there are opportunities for bigger prizes to be won, as more money is put into the same pot. Let’s not forget the social element too, more people joined together in a room creates a melting pot of folk from different walks of life for you to chat and interact with. Let’s face it, it would be a very dull game with just a few players.

Who are Cashcade?Let’s take a closer look at who Cashcade are. Cashcade are a UK based marketing company, and a leader in the field of online gaming. Cashcade is owned by bwin.party digital entertainment who boast some of the biggest casino and poker brands under its name, in addition to its bingo empire. It should therefore come as no surprise that they are behind some of the most well known and extensively advertised bingo sites out there.

All bingo sites promoted by Cashcade are operated by Cassava Enterprises Gibraltar limited, under its remote gambling license issued by the government of Gibraltar. The banking and game software on all of these sites is powered by Brigend, a wholly owned subsidiary of Cassava Enterprises. With their operations regulated by the Gibraltar Gambling Commissioner, you can be sure that you are in safe hands when you choose to play on any of Cashcade’s bingo sites.

• .
• Owned bybwin.party digital entertainment plcOperated byCassava Enterprises Gibraltar LimitedRegulated byGibraltar Gambling Commissioner
• Registered officeLondonCompany number3831781Software byBrigend

When choosing a bingo site to play on, it’s important to select a reputable company. There’s a reassurance that comes from knowing you are playing with one of the market leaders. After all, when spending your hard earned cash, you need to know that it’s being spent with a trustworthy company. Let’s face it, how gutted would you be if you won one of the coveted progressive jackpots, with a life changing sum of money, only to discover that you are not going to see your winnings?

At the end of the day, the most important thing to know is that these networks exist so that we, the players get the best experience possible. The key factor is to find the sites and networks that offer the best options for you.

Advantages of the Cashcade Network

Having looked at the advantages of bingo networks in general, let’s now look at the benefits you get by choosing a Cashcade bingo site. Whether you decide to play on a Cashcade site which is networked, or stand alone, there are key features that you will find across all. We’ve listed the highlights below.

Advantages of the Cashcade Bingo Network

• Games are operated by Cassava Enterprises Gibraltar ltd. Software powered by Brigend. All games are provided under the remote gambling license issued to Cassava by the Government of Gibraltar, and regulated by the Gibraltar Gambling Commissioner.
• Owned by online gaming market leader bwin.party digital entertainment
• Owner of Online Bingo Operator Award 2013 from IGA gaming

• Play free bingo
• Paypal accepted
• Vibrant community
• Mobile apps
• No live chat help

Games – Variety is the spice of life, and you don’t get much more variety than playing with Cashcade bingo sites. Along with 90 and 75 ball bingo games, there are plenty of slots, casino games and scratchcards for the chance of an instant win. Some of these instant win jackpots are huge, so well worth having a play. After all, you have to be in it to win it! Cashcade bingo sites offer guaranteed jackpot games and with tickets costing as little as 5p, it’s a chance to make some real money. Pre-purchase rooms are also a feature, so you have a shot at winning without even having to be at your computer. Another highlight is the progressive jackpot games, giving you another chance to win big. You’ll also find 1TG and 2TG games. These are a nice consolation, so your hopes are not completely dashed when you are willing that 1 last number to get called, only for another player to sweep in with a shout of “bingo”.

Bonuses – Do you ever get something for nothing? With Cashcade bingo sites, you really do! Cheeky will give you a free no deposit bonus, so you can try out what they have to offer without having to part with a penny. There are chances to play in free rooms, with Cheeky bingo particularly well known for their play for free, win for real money offer. With generous welcome bonuses across all Cashcade sites, some as high as 500% of your initial deposit, you can’t go far wrong. Reload bonuses are also a feature across the majority of sites, giving you that extra bit to play with. On top of all these bonuses, there are plenty of innovative promotions running regularly across the sites, so there is always some new and exciting offer waiting to be discovered.

Mobile – With more of us using smartphones and tablets these days, it’s no surprise that a lot of bingo networks have made their sites available to be played on mobile devices. Cashcade excel here, not only can you play in the browser on your device, but they have also developed apps for some of their sites. In fact, our 3 favourite Cashcade bingo sites all offer an app for iPhones and iPads, making bingo on the go a real joy to play. The sites are compatible with Android devices, and in our expert opinion, it won’t be long before we are seeing more apps being developed for Cashcade’s bingo sites. Whether you want to play bingo whilst you are out and about, or maybe a cheeky game in bed before the lights go out, it’s great to have the freedom to play your favourite games as and when it suits you.

Banking and Security – This is one area where you want absolute guarantees about the security of your financial and personal details. We only recommend bingo sites that we know and trust will treat your personal information with ultimate sensitivity. Cashcade games are operated by Cassava Enterprises (Gibraltar) Ltd. With their remote gambling license issued by the Government of Gibraltar, and regulated by the Gibraltar Gambling Commissioner, you can take comfort in the knowledge that your information will remain safe and secure. When it comes to depositing funds into your account, you will find all the usual methods available, including wire transfer, Visa credit cards, Visa debit, Visa Electron, Mastercard, Maestro, Neteller, Ukash and PaySafe. One further plus for Cashcade bingo sites is the option to use PayPal. It’s a very easy and convenient payment method which many people like to use and you’ll find that not all bingo networks offer this option.

Social Aspects – The world of online bingo is a very sociable place. It’s great to be able to chat with like-minded people from many walks of life. Cashcade’s sites are well attuned to this aspect of bingo, and you’ll have a hard job finding a better community spirit than you find on their sites. The chat rooms are always lively and the chat hosts second to none in making you feel welcome and included. There’s regular games run by the chat hosts, keeping you on your toes and adding that extra element of fun and excitement to your game. You can follow your favourite sites on Facebook and Twitter, with extra chances to win prizes here too. Some sites go to a whole new level. Take Foxy bingo for example, there’s a monthly magazine, filled with competitions, celebrity interviews and interesting stories. They also offer entertainment in the form of Foxy radio and TV. On the subject of TV, with ITV bingo, as you would expect, you can watch and talk about your favourite programs whilst playing your favourite game.

Loyalty Points and VIP Clubs – Cashcade like to reward you for your loyalty, and give you the opportunity to earn loyalty points, which can be traded for bonus cash. You’ll earn points when you purchase bingo cards, through various promotions, and through bingo chat games. They also run an invite-a-friend bonus scheme, rewarding you handsomely with points for any friends who sign up to the sites following your advice. Cashcade’s sites also boast prestigious VIP or elite clubs. Admission to these clubs is by invitation only, but once you join the coveted clubs, you can expect a huge array of benefits. Along with personal attention from the VIP team, you can look forward to the largest bonuses, luxurious personally selected gifts and invitations for exciting events.

Cashcade Bingo Sites

FAQs

• Which bingo sites are on the Cashcade network?Cashcade offer a great array of sites to choose from, too many for us to list them all here! Our top 3 recommended Cashcade bingo sites are Foxy, Cheeky and Think, and you can read our detailed reviews of each on this site. There are plenty of others to chose from, including ITV, Peachy and Bingo Scotland.
• Can I withdraw money that I have won with my free welcome bonus?You certainly can! The free cash sign up bonus itself cannot be withdrawn at any time, but you can withdraw any winnings that have resulted from the purchase of bingo cards with a free cash sign up offer. There is a minimal withdrawal amount of £30 and your account must have previously been funded with cash. You will need to provide your debit/credit card details for your winnings to be credited, and it usually takes up to 8 days for the funds to appear in your account.
• Why do I have to enter my card details?When you register with a Cashcade bingo site, you will be asked to provide your credit card details. This is in order for your identity to be verified. The registration process is simple and straightforward, and only takes a few minutes to complete. No money will be taken from your card when you register. If you decide you would like to deposit funds into your account, you do not have to use this card. There are various options available to deposit funds, including PayPal, Ukash and Neteller.
• What help and support is available?You’ll find every Cashcade bingo site has a help section, with a list of frequently asked questions, if you should ever need any support. They also provide a freephone telephone number, where you can speak with their friendly and knowledgeable customer support team who will assist you with your query. All sites also offer an email address for correspondence. Any email requests will receive a response within 48 hours.

What Else You Will Find on Our Site

We’ve seen the benefits of choosing Cashcade, now here’s what else you can find on our site

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• We review our top 3 Cashcade bingo sites. You’ll find detailed accounts of what you can expect from playing bingo with Foxy, Cheeky and Think. It’s your one stop shop for everything you need to know about these great sites.
• We take a closer look at mobile online bingo. We’ll share our experiences of playing bingo on mobile devices versus a PC, and give you a full and honest account of the pro’s and cons.
• Money matters, so why not read our guide to Ukash and Paypal bingo sites? We’ll answer any questions you may have about these payment methods.

It’s not all about Cashcade! We’ve also picked a few random topics for your amusement…

• Ever wondered about winning strategies? Are there any ways to improve your chances of winning online bingo? Read our hints and tips to find out more.
• We follow a day in the life of an online bingo newbie. Whether you’re new to online bingo, or a seasoned pro, we think you’ll enjoy following our new girl’s first taste of the nations favourite game.
• Do you know your WTG’s from your 1TG’s? Online bingo has its own language and in this article you’ll learn some interesting facts about bingo lingo.

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